Why do 80% of American households refuse to install a security system, and more importantly - what can you do to convince them that you can install a system that they will be happy to live with.
SDM Consumer Home Study found If non-owners were to buy a system, what they want is easy to use features (81.7 %) and built in ways to prevent false alarms (34%). Why don't they buy a security system? The three things cited most often were too many false alarms, too inconvenient and too complicated to use.
Freedom from anxious customers, fearful of causing false alarms during exit and entry, Freedom's convenient, intuitive operation means freedom from false alarms, fears, fines and unwarranted dispatches. No exit/entry delays or unnatural routines, the times when over 80% of false alarms occur. No anxious countdown times beeping at confused customers.
Simple to use, virtually training-free, Freedom is so customer-friendly, it's the key to retaining the accounts who stop using their systems and as a result, don't renew your service.
A customer who doesn't use their system is more likely to cancel their service. In 2004, between 12% and 40% of alarm system users no longer used their systems, almost double the figure from just two years before.
Customer retention continues to be the single largest management challenge faced by companies in the alarm industry. In an interview with Security Dealer Magazine, Bob Harris, former alarm company owner and leading national security speaker specializing on attrition estimated “ on average, it costs approximately $30 or more to replace a single dollar of lost recurring monthly revenue.”
He asks "What are other dealers doing about attrition? Sadly, in our industry the answer is, very little. There are a number of companies who take attrition reduction very seriously. These companies tend to steadily grow, spend less on marketing, and enjoy a high number of referrals. Regrettably, however, most companies are spending huge amounts of money on marketing to post big new sales, while investing little or nothing in training to become better at keeping what they already have."
Freedom is a system so simple, it’s the key to attracting and selling to the more than three-fourths of U.S. households who don’t want to live with the complexity, false alarm risk or hassles of traditional systems. Get more accounts, keep more accounts. That's the secret to Freedom.
